Privacy

We, West Midlands Growth Company, respect and wish to protect your privacy. This Privacy Policy lets you know:

  • when we collect information from you when you use the Site;
  • who exactly collects that information;
  • how that information is used and by whom;
  • what security measures are in place to protect this information;
  • your rights in relation to this information;
  • how this policy may change and how we will notify you of any changes; and
  • how to contact us if you have any queries about this policy.

If you have any comments on our privacy policy as set out in this document, please email us at: info@marketingbirmingham.com

When and how do we collect data from you?

We collect data from you by you providing it to us: 

i). when you purchase services and/or goods from the Site;
ii). when you order brochures from the Site;
iii). when you register on the Site that you are happy for us to send information to you in the future;
iv). when you register your details on the Site;
v). when you correspond with us by letter, fax, telephone or e-mail.
Please note that if you communicate with us electronically, including by e-mail, telephone or fax, this communication may be monitored and/or recorded to protect the interests of our business and our customers.


We also collect data from you:
vi). via data capture devices using cookies and studying which pages you have visited most frequently

What data is collected?

The data we collect may be personal data and may include your name, e-mail address, telephone number and country of residence, (Personal Information), and credit or debit card number and expiry date (see Financial Information below).

Financial information

If you wish to make an on-line purchase from a third party or wish to make a purchase from a third party through this Website, we will require your credit or debit card number and expiry date in order to take a deposit payment on behalf of the business from whom you are purchasing goods or services.

Your Financial Information is used solely for this purpose.

As part of payment processing, your Financial Information will be passed to a payment card processing company. No record of your Financial Information will be held on the Site or otherwise by us following the processing of your payment. The credit card processing company does not use, share, retain or store this information for any purpose, other than to process your payment for the above purpose.

Cookies and System Logging

You can find out what a cookie is and how to manage cookies from http://www.allaboutcookies.org/cookies/. The pages on that website are produced by the Interactive Advertising Bureau (IAB), an industry body.

Although we use cookies on the Site we do not rely on their use. Your can turn off our cookies on your computer and this will not affect your use of the Site – see the IAB’s website to find out how to do that. We do not use details relating to a particular computer's Internet Protocol address in order to administer the Site or to otherwise track the movement of users through the Site.

We do, however, record certain information regarding use of the Site on our own internal systems. This information is, however, used solely to enable us to administer the Site, to rectify errors and to hold details of a user who has added to or amended information in a particular archive.

By disclosing personal information to us you consent to the collection, storage and processing of information in the manner described in this Policy.

Who collects the information?

The information is collected by us, West Midlands Growth Company Limited (a company limited by guarantee with company registration number 1631329), whose registered office is at Baskerville House, 2 Centenary Square, Birmingham B1 2ND.

How is the information used and by whom?

Our intention is to collect and use Personal Information as is reasonably necessary in order to enable you to make the most of the activities available on our Website including to provide you with the services, to contact you in the event of an emergency and to contact you if we experience problems in processing a payment, and for the purposes of maintaining customer/service quality standards, detection of and/or prevention of crime and to ensure that Our employees comply with legal obligations and Our policies and procedures (including our customer relations practices).

If we use external providers to manage our computer system (or any of it) or host our website, your information may be processed by those providers to the extent strictly necessary for them to provide their services and not for their own purposes.

From time to time, if you have provided us with your e-mail address in the course of buying a product via us and at that time you did not refuse to receive a newsletter from us, we may also forward a newsletter to your e-mail address. This would contain information on new features and services in relation to the Website.

We may disclose your Personal Information to others only in the following circumstances and/or purposes:

  • to product providers from whom you purchase products via us, and to the payment card processors to process payments offered by you using your Personal Information and Financial Information;
  • to provide you with the services that you have requested (including the request of brochures or newsletters);
  • where we are required to do so by the courts or to comply with other legal, statutory and/or regulatory obligations including accounting and taxation requirements;
  • to help prevent and/or detect crime, apprehend or prosecute offenders, or assess or collect any tax or duty or similar;
  • in reliance on any other exemption that applies to us under data protection law, such as for research purposes;
  • to help with the administration of justice or the exercise of certain public offices or functions;
  • in reliance on any other legal ground that applies to us under data protection law, for us to perform an order contract to which you are party or take steps at your request with a view to such a contract, to protect your vital interests, to pursue our legitimate interests (such as selling our business or any part of it or to protect our property rights), for fraud prevention, or in connection with legal proceedings, legal advice or any legal rights;
  • where we believe that you may be interested in the tourism related specialist supplies, products and services offered by carefully selected third parties. 

If you would like further details of who we share your Personal Information with and for what purposes, please contact our Business Support Team by e-mail at business.support@marketingbirmingham.com or by writing to West Midlands Growth Company, Baskerville House, 2 Centenary Square, Birmingham B1 2ND.

How long is the information kept?

We do not keep any of your Financial Information after sending it to product providers and/or their payment card processors.

We keep your Personal Information until you tell us to destroy it. If you decide that you no longer wish to receive newsletters, promotional and marketing emails, you are required to send an email to info@marketingbirmingham.com stating this fact.

If you shorten our site URLs, for example on Twitter or Facebook, we may use services such as goo.gl, bit.ly, tinyurl.com and ow.ly to do so, and our site works with these to rebrand our URLs as a http://www.visitbirmingham.com/xxxxx link. Also our website sometimes offers features that allow users to share links with social networks and our site may shorten that URL using one of these services.

These services provide us with anonymised, aggregated statistics relating to the use of our shortened URL, for example by telling us how many times it has been clicked on. We do not have access to the IP address of your computer collected by these services or any other identifiable information about you. Nor do they have any access to data collected on our website.

For more information on these services please see below:

Google url shortener, goo.gl – Privacy policy
Bitly Enterprise, bit.ly – Privacy policy
TinyURL, tinyurl.com – Terms of use
Ow.ly url shortener, ow.ly

What security measures do we have in place to protect this information

As required by the Data Protection Act 1998, we follow strict security physical and logical/technical procedures in the storage and disclosure of information that you have given to us, in order to prevent, as far as possible, any unauthorised access. However, no data transmission over the internet, and no data stored on equipment that is connected to the internet (such as our website servers) can be entirely secure, so we are unable to provide any guarantee that information stored by us will not be subject to unauthorised access. The use of our Website is at your own risk.

Your rights in relation to this information

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at info@marketingbirmingham.com

You have the right to ask us to provide you with details of the Personal Information which we are processing about you. To protect our customers' Personal Information, we follow strict storage and disclosure procedures, which mean that we will require proof of identity from you prior to disclosing such information. We may charge a small administration fee of £10 in relation to any requests for access to personal information. Please direct any such request to our Business Support Team by post at West Midlans Growth Company, of Baskerville House, 2 Centenary Square, Birmingham B1 2ND.

Linking

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

You may not make links from any other website to our Website (or any other information held on our computers which are linked to the internet) without our written permission.

Accuracy of Information

Please help us to keep your Personal Information current and accurate by using the facilities available on the Website to check if your Personal Information is or becomes inaccurate and/or out-of-date and amend your Personal Information.

Alternatively, you may decide that you would like to begin to receive newsletters, promotional and marketing emails.

Please note, however, that we cannot backdate any changes that you make. This means that you could continue to receive information from a particular third party where we have already provided your details to that third party. You will therefore have to contact each such third party if you no longer wish to receive newsletters, promotional and marketing emails directly from them.

Policy Change

As e-commerce horizons are changing at an ever increasing rate, we request that you refer to the Site on a regular basis to ensure that you are aware of our most recent policies (including this Privacy Policy) and Terms and Conditions for Use of the Site. The policy that applies to you, however, will be the policy in force at the time that you give us your Personal Information and/or Financial Information.

Questions

If you have any questions about this document or our procedures, please contact us at info@marketingbirmingham.com, or by post to West Midlands Growth Comapny, Baskerville House, 2 Centenary Square, Birmingham B1 2ND.

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