The NEC gears up for global launch of Dinosaurs in the Wild

It is the show that has been in the making for years – 67 million years to be exact – as Dinosaurs in the Wild, a new immersive live action dinosaur experience of unparalleled reality, comes roaring into the NEC.

Combining theatre, theme park fun and the very latest scientific research, Dinosaurs in the Wild will not only be the first event of its kind to be hosted in the UK, but heralds the dawn of a new era for the NEC as it will be the first long-stay show the venue has hosted.

Created by award-winning producers with a track record on some of the most successful dinosaur productions of all time, the multi-million-pound attraction will take up residence in the UK’s No.1 venue for over nine weeks this summer.

We were keen to create something new that raised the bar for live action experiences. We are confident Dinosaurs in the Wild will do just that and we are equally confident that the NEC will be a fantastic launch venue,

explains Producer Jill Bryant, who also headed up the development and launch of the arena show Walking with Dinosaurs, which has attracted 8-million visitors worldwide.

We chose Birmingham for Dinosaurs in the Wild partly because we felt it was the perfect location in the middle of the country, but also because of the great expertise and facilities the venue offered.

She added,

We encourage everyone in this wonderful city and its surrounding regions to come to the NEC to enjoy a dinosaur experience of unparalleled reality and truly encounter these animals in ways they have never seen before.

A global first, Dinosaurs in the Wild cleverly weaves together live sets, cutting-edge computer-generated imagery and animatronics to create a believable prehistoric world. Visitors will be able to see – and feel – for themselves what the world was like millions of years ago under the realm of the dinosaurs.

It is designed to make visitors feel as if they really are there with living dinosaurs, at that time in their world.

The show itself will be spectacular as stunning technology recreates the late Cretaceous period in all its primeval glory. The 70-minute adventure will transport visitors, who will be guided throughout the tour, back 67 million years by time machine to the scientific research station TimeBase 67 run by Chronotex Enterprises, the UK’s pioneering time travel company.

Nine incredible dinosaurs will feature in the experience, including the terrifying Tyrannosaurus Rex, the iconic Triceratops, the gigantic Alamosaurus and the club-tailed Ankylosaurus.

The immersive experience uses the latest scientific research to truly reflect how these majestic animals looked.

Creative Director Tim Haines, who also produced the landmark BBC TV series Walking with Dinosaurs which was seen by 800 million globally, said,

Dinosaurs were not as lizard like as once thought. Following the latest scientific research revelations, it is believed they would have would have sported everything from spines, quills and even elegant flight feathers. Even Tyrannosaurus could have had a shaggy mane!

Tim added,

Dinosaurs in the Wild will be the first time the public has seen realistic representations of these animals since these discoveries were made, so it really is a world first opportunity.

Kathryn James, Managing Director of the NEC Group Conventions and Exhibitions can’t wait for Dinosaurs in the Wild to start,

We are thrilled to be hosting this incredible show and we are really excited that the NEC was chosen as its global launch venue. It is brilliant for the people of the West Midlands to be able to experience Dinosaurs in the Wild before anyone else in the world and the thought of stepping out into a land of virtual reality is certainly an exciting one - I can’t wait!
We are making the NEC campus a 24/7 destination, and this is one of the next steps to bringing even more long-stay leisure content to our venue. We hope people will come, enjoy the show and explore the shops, bars, restaurants and other activities available at Resorts World which opened on site in 2015.

Tickets are available to buy now for Dinosaurs in the Wild, which opens June 2017 (24th June – 23rd August 2017) at the NEC in Birmingham with prices starting at £25 for off-peak adult tickets and £85 for off-peak family tickets (two adults and two children).
Book your live experience now here.

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